Frederique Constant teams up with Actress Eva Longoria for the prestigious Par Coeur Gala 2010

Swiss watch brand Frederique Constant will be the official sponsor of the Par Coeur Gala 2010, which will be held this September 20th in Paris at Cambon Capucines Pavillon by Potel and Chabot.

The French foundation Par Coeur Association, founded by actress Eva Longoria and NBA star Tony Parker, seeks to bring attention to fiscally responsible charities that make substantial differences in the lives of families and children worldwide.

This year, the gala will benefit two non-profit organizations: “Toutes A L’Ecoles,” a non-profit organization that operates to create schools and educational programs for young girls in developing countries, as well as “Eva’s Heroes,” a non-profit organization dedicated to enriching the lives of those with developmental challenges by creating environments in which they are free to interact, grow, learn, and love.

The goal of the annual Par Coeur Gala is to be a night of hope and inspiration, attended by celebrities and prestigious guests, with the sole of aim of benefiting Par Coeur Association’s charity partners.

“We are proud to be the official partner for this year’s Par Coeur Gala,” said Frederique Constant CEO Peter Stas. “We are committed to celebrate and support those passionate charitable organizations that go the extra mile to improve the lives of less fortunate people worldwide. Thus, Frederique Constant and the Par Coeur Association form a perfect match.”

“Each year, the gala gains more and more attention and attendees, and we are so honored to have Frederique Constant participate as our official sponsor,” said Eva Longoria. “This year’s Par Coeur Gala will bring together individuals who are dedicated to making a contribution to improving the lives of young girls.”

Frederique Constant timepieces are available at King Jewelers, an authorized retailer for the brand, at its locations in Aventura, FL and Nashville, TN. For more information, please visit and

David King

Author: David King

David King is the Director of Business Development of King Jewelers. A Graduate Gemologist with specialties in luxury timepieces, diamonds, and marketing, his main responsibilities include advertising & marketing, events, watch buying, client relations, concierge services, website development, brand management, and business development.

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